With the global pandemic that has halted the activities across the globe, businesses have been hardly hit and the traditional blue print of running business activities needs to be modified. Although a lot of business have already shifted to digital platforms as a result of the pandemic, the marketing strategy to employ to gather an online customer base and translate their existing customers into their online audience is a cumbersome task for the businesses.

Perhaps the most effective marketing tool for your business is through LinkedIn marketing. Although slightly expensive, LinkedIn targets your customers specifically and ensure a higher conversion rate than the Facebook ads. Moreover, LinkedIn marketing also helps businesses stand out to potential investors on a professional platform where chances of networking are better, chances of employing people with the right skill set are more and the chances for the business to evolve are slightly higher. Therefore, if put in effectively, LinkedIn marketing strategy can do wonders for your business.

Social Media Marketing

Another recently emerging platform in the United States is Tik Tok. While it is unpopular in certain parts of the globe for being useless, the massive user base that the application has allows businesses to target huge number of customers with a minimal advertisement price. In fact, according to some millionaires such as Gary Vee, Tik Tok is the emerging platform for businesses to center their marketing strategies in 2020 if they need to succeed in the longer run.

Instagram and Facebook marketing have been used by businesses for many years now. Whilst effective, these platforms are now being used by almost every business to market their ideas, products or services. Although it is important for the firms to market through these platforms as well so as to not put themselves at a disadvantage, a marketing strategy; unless it is out of the world; would not prove as effective on these platforms as it would on others such as Tik Tok or LinkedIn.

It is important to understand that if standalone these strategies would not prove to be as effective as the business wants. They should go hands-in with each other and complement each other. Business should therefore direct their available budget strategically across all these platforms to try and appeal their audience across a wider spectrum and ensure increased conversion and evolution of the business consequently.

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