Business nowadays tends to spend thousands of dollars on online marketing because let's be honest, in today’s era, online marketing is way more effective than traditional marketing and helps the business reach out to its prospective clients much more easily. There are strategies that a business can use to run an online marketing campaign, but the most common techniques that are being used by businesses are SEO and PPC campaigns.
We must agree that both the online marketing techniques are the most effective out of all and make it easy and simple for the businesses to run and track the performance of the marketing campaigns. A successful SEO and Google pay per click campaign helps you enhance your number of leads to a substantial level. Your cost per prospective and conversation rates would be sky-high, but only if the campaigns succeed.
As being an SEO company, we have noticed that businesses tend to rock the SEO campaigns but when it comes to PPC campaigns, they tend to miss out the most of the important aspects which lead to a failed PPC campaign. Thus in this article we are going to discuss proven strategies that will help you generate quality leads from your PPC campaigns. But before we do let us understand what PPC stands for and how does pay per click work.
What is PPC Marketing?
Pay per Click marketing, commonly known as PPC is a form of online marketing in which the advertisers (the business owners) pay a certain amount every time a user click on the ad. Confused? Well, of course you would be if you are hearing about PPC Marketing for the very first time.
So let us break it down for you in simple words. PPC is a type of online marketing that helps you get visitors to your blog or website. An advertisement for your business, product, service and etc. would be displayed on a popular website and every time a visitor on that website, click on your ad that they see on the webpage, you will have to pay a certain amount to the website owner for advertising your business.
How does Pay Per Click work?
Pay per click advertising is like paid version of getting visitors to your website. The PPC process is just like traditional marketing. Instead of a poster on the side of the road or on a billboard, your ad will be displayed on different pay per click sites and those websites will charge you a certain amount for displaying your ad on their website.
Your ad will be linked to a web page of your website so every time someone clicks on the ad they will be directed to your website. PPC campaigns are used to increase traffic and also to increase awareness of your business to the public on online platforms.
You can run your PPC campaigns on different online platforms. In most cases, your ads will be displayed on Search Engines, popular websites or blogs and on online marketplaces. Every platform will charge you a different rate for displaying your ad so make sure to find the one that suits your budget the most. Also, try to look for a website that relates to your niche so that you can target prospective customers with your PPC strategy campaigns.
Tips for generating high quality leads from PPC Campaigns
Most tend to believe that pay per click advertising isn’t beneficial because you have to pay a lot to get the attention of the people but they are quite wrong. A successful PPC campaign has much more to offer to the business. If your campaign is successful, then you will be earning a lot in return for just a few dollars that you spend on PPC campaigns.
So let us look at some of the tips that will help you generate high quality leads from your PPC campaigns which will help you make money with pay per click in the form of excess sales . If your campaign doesn’t get to the results that you desire then it is a total fail. Thus this means that you are doing something wrong at your end. So let us go ahead and look at ways in which you can fix the issues at your end and run successful PPC campaigns that will promise you high return on investment.
1. Proper URL tracking
The effectiveness of the PPC campaign can be measured in so many ways other than the conversation rate. Focusing on just the conversation rate and waiting for it to increase isn’t going to get you the results that you need. So try to move past that and focus on other important factors of the PPC campaigns that can help you get the desired traffic to your website.
Tracking factors other than the conversation rate isn’t an easy task. In order to do so, you will need to optimize your URL with specific UTM Parameters and Value Track Parameter tags. Adding different tags to your URL will allow you to measure the factors such as the source of the traffic, type of traffic and so much more. You can customize your URL for tracking easily in PPC Google Ads campaign settings to measure the performance of the PPC ad campaigns.
2. Determine the source of leads
The reason businesses tend to spend thousands of dollars on failed PPC campaigns is because they tend to target all online platforms without figuring out which one is the best suited for them. This increases the overall budget of the PPC campaign strategies and also diverts your attention from the important sources of leads which leads to failed campaigns.
Thus, it is very important that you determine the source of the leads so that you can stop focusing on the less important sources and put all your effort and budget into the more important ones. Customized URLs with UTM Parameters will help you track the source of the leads. Figuring on where you are getting your sources from and what factors are impacting the viewers will help you enhance the performance of your PPC campaigns.
You can create custom fields and link them to CRM to record all the important data that you need to evaluate the performance of the different PPC campaigns. Once you have the result of the evaluation you can remove the failed campaigns and invest in the successful ones.
3.Segmentation of PPC Campaign
New business owners tend to run the same PPC campaign at different platforms and end up with almost nothing. So you need to avoid doing that. Instead of advertising your business as a whole, try to run different POC campaigns focused on different areas of your business so that you can target the audience where it impacts the most.
For instance, if you are running an e-commerce store, instead of advertising your business as whole in your PPC campaign, break your campaign into different segments each focusing on different aspects of your business. You can run a PPC campaign focusing on your attire collection while the other one on jewelry or shoes. You can try out different things to find out which one hit the audience in the best way.
Breaking down your PPC campaign into precise segments each focusing on a specific area will allow you to target the needs of the customers in a precise way. This way you won’t be hitting into the wind but will be targeting the prospective customers of your business.
4. Target relevant keywords
SEO and PPC campaigns are based on a number of different factors, but the common factor between the two is targeted keywords and phrases. Even though PPC is a paid way of getting traffic to your website, but using targeted keywords and phrases will make PPC campaign a natural way of getting traffic to your website.
Adding specific targeted keywords to your PPC campaign can have a huge impact on the success of the campaign. But the thing about keywords and phrases is that they are endless options and becomes hard for the campaign runners to figure out which ones would be best suited for the PPC campaign for their business.
The good thing is that there are numerous great keywords generating tools on the web that help you get your hands on the most research keywords and phrases. Adding them to your PPC campaign can take it to the next level.
5. Develop tailored landing pages for your ad groups
As said earlier, the PPC promotions that you display on online platforms are linked to a specific webpage of your choice. These webpages are called the landing pages and if you want to run a successful PPC campaign and generate quality lead from it, then you definitely need to come up with creative, easy to navigate and alluring landing pages that appeal to your clickers.
They might accidentally land on your landing page but it is your task to make sure that the visitor stay and turn into leads. So make sure to optimize your landing pages before you link them to your ads. It’s a great idea to offer something free on the landing page such as a giveaway to get the attention of the visitors and make them stay longer on the page.