Keyword Research: The Heart of SEO

The more content individuals add on the internet, the harder it becomes for the website owners to rank it higher in the search engine results because of the regularly updating SEO requirements by the search engine. By now you must have figured out what SEO is but if you still don’t have any idea then to be short and precise, SEO is the acronym for Search Engine Optimization which is a set of rules designed by Google to rank websites in the search results pages.

When it comes to optimizing your page according to the SEO requirements, there are a number of factors that you need to consider, but the most important one out of all of the factors is ‘Keyword Research’. In the previous years, people used to bombard their web pages with keywords just to rank higher in the search results but unfortunately those were the easy days.

The Hummingbird algorithm 2013 which is designed by Google, prohibits the website owners to bombard their websites with keywords. In other terms, the stuffing of keyword has been prohibited by the Search Engine now so that means you can’t add all the relevant keywords to your webpage anymore. You need to be smart and only choose the most common and the niche specific terms related to your post as keywords and add them in definite areas of your content.

After the Hummingbird algorithm in 2013, some people completely stopped using keywords in their content which affected their rankings in a negative manner. So you need to be careful about the fact that Google only prohibited stuffing and not the actual use of keywords, thus it still holds importance in SEO.

Since we understand the fact that keywords research in SEO can be quite intimidating and confusing at times thus in this article we are going to break down every aspect of the relation between SEO and keywords and how you can use keywords to enhance your rankings in the SERPs.

Relation between keyword research and SEO

Keywords research is a run-through drill used for researching the common terms and phrases related to the niche or the topic of the post that are the main source of natural search engine traffic to your websites.

In simple words, keywords and phrases are the words that individuals use to search for specific content on the search engines. For instance, in order to search for the best SEO agency, you will most probably write ‘Best SEO Agency in Houston’ in the search engine search box and once you hit Enter you will get all the results related to your keyword.

Now, as a website owner, you can benefit from the common habits of the individuals by learning how to use Google keyword in SEO strategies. If we take the above example, then your SEO agency website should most definitely have the keyword ‘Best SEO Agency in Houston’ if you want to appear in the search result pages.

This indicates that using industry specific keywords to your content makes it easier for the user to find your content on the web. Keywords help both the end user and the website owners which is why keywords research still is the most important factor of SEO.

Importance of keywords in SEO

As said earlier, keywords are still the most important factor of SEO marketing. There is a difference between prohibiting keywords stuffing and prohibiting the use of keywords. So Google’s algorithm, doesn’t suggest that you need to stop using keywords all together in your content because that would be just bizarre!

The thing about keywords is that they are important both for the user and the website owner. Without the use of keywords, it will become practically impossible for the web crawlers and the users to find relevant content on the web.

Keywords act as the linchpin between the user and the website owner. Keywords act as the main source of natural traffic to your website. The targeted keywords that you use in your content control the Search Engine Rankings that you will have along with the type of traffic that you will be driving to your website.

Thus adding relevant and audience targeted keywords to your website will not only help your drive organic traffic to your website, but it will also help you rank higher in the search engine result pages, which is something all website owners desire.

Versatility of keywords in SEO

SEO is quite complex it would be unwise to think that SEO Google will make it easier for you by only having one type of keywords. Well, unfortunately search engines are ruthless to the website owners, so there are different types of keywords that you can add to your content and the Google keyword trends keep on updating. Deciding which type will be best suited for you depend entirely on you. So let us look at the type of keywords that you can use so that you can make a decision.

1: Short-tail keyword mostly consist of 2-3 words and are the hardest to rank since they are the most competitive ones out of all.

2: Long-tail keyword as suggested by the name is more like a key phrase that you can add to your content. It mostly consists of 3 or more words. They are used for specific products, thus make it easier to target the right audience with the content.

3: Evergreen Keyword is a keyword that is always in fashion. This means that this keyword will always be able to drive traffic to your website. The volume of the traffic may vary from time to time, but it is definitely a source of consistent traffic to your website.

4: Trending Keyword is a keyword which only works as a targeted keyword for a short period of time. It is mostly used for timely products such as the ‘FIFA 2019’. After the time passes the keyword loses its intent, thus the peeked search volume only remains for a short period of time,

5: LSI keyword (Latent Semantic Indexing)  is like a helping hand keyword. These are the keywords that you can add to your content in relation to your actual targeted keyword to avoid stuffing. The search volume and the competitive rate for such keywords is quite low as compared to its conversation rate.

Choosing the right keywords for SEO

Keyword research for SEO is an important phenomenon. There are thousands of possible keywords that you can add to your content which is why choosing the right keyword for SEO for your webpage or blog can be quite daunting at times but you can take help from the number of keyword research tips on Google.

The best keywords to use are the ones that are a unique, less common yet rankable. Such keywords have low search volume, but also at the same time are less competitive, which is a feature that you can use when it comes to ranking higher in the SERPs. You can also use the Google keyword planner tool to help you understand the use much better.

So the question is, how to choose the right keywords for SEO? Well, here is the answer to all your keywords researching problems.

1: Focus on your targeted audience

The very first thing that you need to remember about keywords is that they are supposed to be audience based. This means that instead of focusing on the content itself, focus on the search habits of your targeted audience and use the keywords that you believe will be used by them to search for your content. In short, think from the perspective of the audience to choose the right keyword.

2: Use keyword research tools

The keyword research tools for SEO have now made it easier for the content writers come up with dedicated and targeted keywords. You won’t make the decision of the right keyword for your content, but such keyword research software will definitely provide you with a list of the related keywords along with their volume and competition. All this data makes it easier for you to choose the keyword that is most suitable for your content.

3: Voice search

Users have been also using the voice search feature offered by Google to search for the related content. So you can now add phrases that you think users use to search for content using the voice search feature as well.

Final Words

Even with all the regular updates in SEO guidelines, keywords are still the most important factor used for ranking the web content in the search engine result pages. The report by SEMrush suggests that over 75% of the top-20 pages have keywords in their body and over 60% have them in their title.

This fact confirms the statement that we made above stating that keywords are important for both organic traffic and rankings in the SERPs. Both these factors suggest success for a website which is why keywords still hold an important position in the SEO guidelines.

You can easily look up high in search volume and less competitive keywords using the keywords research tools for free so why not be smart and use them in the content on your website to optimize it according to the SEO guidelines and increases you chances of ranking higher in the SERPSs.


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